Instrument x Seth Akkerman
Projects AI Visual Usability Checker

AI Visual Usability Checker

An AI-powered tool that generates attention heatmaps and focus scores for designs — like eye tracking without the lab setup

This is a tool that’s been on my radar for a while — an AI-based visual usability checker that analyzes your designs and generates attention heatmaps, focus scores, and prioritized feedback. Think of it as modern eye tracking without needing to book a lab, recruit participants, or set up cameras. You upload a design, and it comes back with a score (my desktop layout got a 76%), along with a breakdown of where attention lands, what’s competing for focus, and specific recommendations for improvement.

Confirming what experience teaches you

One thing that jumped out immediately and confirmed something I’ve observed across my entire career: faces dominate attention. Every single time. If there’s a human face in your layout, that’s where eyes go first, full stop. Headlines tend to fight for second place, and everything else falls in line behind those two anchors. The tool quantifies this with focus percentages and attention hotspot overlays, which is incredibly useful when you need to move beyond gut instinct and show someone the data behind a design decision.

Why this matters in practice

The real power here is in those moments when a client or stakeholder pushes back on a layout decision and you need something more persuasive than “trust me, I’ve been doing this for years.” Being able to pull up a heatmap that shows exactly where attention is clustering — and where it’s not — turns a subjective conversation into an objective one. It doesn’t replace proper user testing, and it shouldn’t be your only validation method, but as a quick-check tool during the design process, it’s remarkably useful for catching issues early and backing up your rationale with something visual and quantifiable.

Role
Creative Technologist
Tools
AI Vision Models Eye Tracking UX Research
Metrics
Generates attention heatmaps, focus scores, and actionable recommendations per design
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