Projects
Figma Pattern Generator Plugin
A Figma plugin that turns any component into a repeating pattern — with support for mixing two components, individual scaling, isometric rotation, and a live in-panel preview so you can dial in the output before committing.
AI-Powered Careers Chatbot
A conversational candidate screening tool built into a careers page that collects candidate profiles through natural dialogue, matches them to open roles, and submits structured data directly into Lever — complete with source tagging, deduplication, and a live data console.
Custom GPT for Creative Agency
A custom ChatGPT bot built for Instrument that answers questions about the agency's culture, leadership, values, and case studies — pulling live data from internal Google Docs via a custom function.
AI Brand Layout Generator
A web tool that generates on-brand marketing layouts with built-in contrast analysis and AI-powered brand compliance checking — built specifically for Nordstrom's creative workflow.
AI Video Ad Performance Analyzer
A full-stack platform that ingests video ad creatives from YouTube or Google Drive, runs computer vision analysis on each asset, and correlates visual and audio features with real performance metrics from Google Ads and Meta.
Float Availability FigJam Plugin
A FigJam plugin that syncs live capacity data from Float directly onto a team availability board — recoloring each person's card by discipline and appending their open hours for the next four weeks. One click replaces what would otherwise be a manual update across 60+ cards.
Float Capacity Planning Tool
An internal web tool that surfaces planned team capacity from Float — supporting preset views, guided filters, and natural-language search so producers and ops teams can find the right people with the right availability in seconds.
Automated HubSpot Pipeline Reports
A GitHub Actions-powered automation that pulls live deal data from HubSpot every weekday and generates a formatted Slack canvas — surfacing wins, active pitches, and kickoffs without anyone having to manually post a thing.
HubSpot Pipeline Synced to FigJam
A Figma plugin that pulls live HubSpot deal data directly into FigJam, rendering color-coded pipeline and win/loss tables that update on demand. No more screenshotting CRM views — your canvas stays in sync with your sales data.
Figma Variant Usage Tracker
A Figma plugin that scans your entire file and counts how many times each component variant is actually used — then stamps that count directly next to the variant in your component set.
Figma Ad Resizer Plugin
A custom Figma plugin that intelligently copies layout from a guide frame to multiple ad sizes — using a SafeZone system to anchor elements correctly across wildly different aspect ratios.
AI Sales Deck Generator
A Google Sheets-powered presentation engine that auto-generates fully populated, client-ready Uber for Business sales decks on demand — swapping copy, data, charts, and slide logic without anyone touching the source file.
AI Speech Outline Generator
A Google Docs add-on that generates structured speech outlines directly inside a document — audience, topic, duration, tone, and brand inputs feed an OpenAI model that inserts a formatted table ready to present from.
Photoshop Auto Color Palette Script
A Photoshop script that takes a single hex color and automatically generates and maps a full nine-variation color palette across a layered gradient template — no manual layer hunting required.
Figma Ad Copy Character Counter
A Figma plugin that automatically detects and corrects character counts embedded in ad copy text layers — no more manually counting headlines and descriptions. Built for ad creative workflows where copy specs like '30 character max' need to be verified and tracked across dozens of variants.
Typography Translated Into Sound
A creative coding experiment that converts letterform XY coordinates into WAV files — then reconstructs the typography from audio back into visuals. Type becomes sound becomes type again.
Figma Plugin for Campaign Briefs
A custom Figma plugin that pulls live campaign data from Airtable and auto-populates creative brief templates — cutting manual copy-paste work across dozens of deliverables. Built for the Crocs global marketing team, it syncs campaigns, deliverables, assets, regions, and Bynder image references directly into Figma in one click.
Wind-Controlled Foliage with a Hand-Worn IMU
A hand-worn IMU streams orientation data into Unreal Engine 5 to drive real-time wind-sway on foliage — mirrored in a from-scratch Three.js build that needs no hardware at all.
Variable Font Controller
A peer-to-peer experiment that turns your phone into a wireless controller for manipulating variable font axes on screen
Spider Diagram Brainstorming Tool
An interactive web-based brainstorming tool based on Frank Chimero's method, generating spider diagrams and creative campaign ideas from concept exploration
Reactive Branding: Logos That Respond to You
A generative particle system that transforms static brand identities into living, responsive experiences using hand tracking and face tracking
Claude AI Assistant for After Effects
An After Effects extension that lets you prompt Claude directly inside the app — using the AE expression and script API to animate layers, add keyframes, and manipulate compositions through natural language
Downloading Original Images
A Figma plugin that extracts the original full-resolution images embedded in frames — with 1x and 2x export options, inline renaming, and bulk download or direct Drive delivery
Quick Renaming
A Figma plugin for batch renaming frames with a custom base name, separator style, and numeral format — ordered by selection and built for fast export prep
Figma to Drive Exporting
A Figma plugin that exports frames directly to Google Drive — authenticating via temporary access token, detecting languages from frame names, and building organized sub-folders automatically
Brand Gut Checker: AI-Powered Design Review in Figma
A Figma plugin that evaluates designs against brand guidelines using multiple LLM vision models, revealing how differently AI interprets visual content
Live Diffusion Visuals with TouchDesigner
A TouchDesigner project generating real-time Stable Diffusion visuals controlled by hand and face tracking — plus a reflection on the creative technology mindset
Interactive p5.js Playground
A live-editable creative coding playground built around generative geometry, designed to make p5.js approachable for designers
GPTranslate: On-Asset Localization
A Figma plugin suite that translates ad layouts directly on the canvas — with character constraints, platform-aware tone, casing rules by language, and a layout analysis mode
Audio-Reactive SVG Visualizer
A browser-based audio visualizer that animates any SVG logo in response to microphone input — featuring custom SVG upload so visitors become participants
Offchain Copy Helper
A custom GPT trained on Aerial Wallet's brand guidelines that acts as an always-available writing partner for UI microcopy and marketing copy
Brand Layout Parser & Gradient Contrast Checker
Two tools: a Figma file parser that reads designs directly via the API, and a contrast checker that actually works on gradients and image backgrounds
Dream Recorder
A physical device that captures spoken dreams and transforms them into AI-generated video visualizations — built from a Raspberry Pi, touch screen, and open-source plans
Figma Plugins: GP Translator, Pattern Maker & Orb Maker
A trio of Figma plugins — AI-powered translation with tone matching, a pattern generator from existing components, and a color-matched orb overlay creator
Google Opal: Chaining AI Into Real Workflows
Using Google's experimental Opal tool to build a multi-step AI workflow that automates brand landscape research from start to finish
AI Video Generation: Animating Illustrations Across 8 Tools
A comprehensive comparison of AI video generation tools for animating illustrations, testing Runway, Veo, Luma, MiniMax, Midjourney, Sora, and more
Copy Doc Creation
A Figma plugin with two sync modes that pipes copy and frame data directly into Google Sheets — eliminating manual handoffs for translation and transcreation workflows
AI Visual Usability Checker
An AI-powered tool that generates attention heatmaps and focus scores for designs — like eye tracking without the lab setup
EA Color Theme Generator
A Figma plugin that extracts the primary color from any uploaded image and automatically builds a full, brand-aligned color scheme from it
First Look at Figma Make
Exploring Figma's new AI-powered Make feature — turning static dashboard designs into interactive prototypes with state management and 3D charts
Gemini Canvas: Vibe Coding a Tetris Game
Testing Google Gemini's Canvas feature by prompting it to build a fully playable Tetris game from scratch in under two minutes
EA Cropping Tool
A web-based image tool that automatically removes backgrounds, places game IP characters inside brand shapes, and exports production-ready assets with a breakout effect
JSON Aesthetic Prompting
Using structured JSON data to define and control AI image generation styles — retexturing icons across dozens of aesthetic directions in minutes
Better Sora Prompts: The Art of AI Direction
A walkthrough of prompt engineering techniques for OpenAI's Sora — how to go from basic prompts to cinematic results using iterative rewriting
EA Logo Customizer
A password-protected web tool that lets Electronic Arts employees generate on-brand logo variants and export them as PNG or SVG — no designer required
Instrument Open House Experience
A distributed event experience system — one hub controlling six screens across an office, with real-time WebSocket orchestration, NFC tap-to-check-in, and personalized welcome moments for each guest
Afterpay Campaign Generator
A custom Figma plugin that generates entire campaign asset libraries from a Google Spreadsheet and Drive folder — cutting production time and cost by more than half
Brand Guard GPT
A custom GPT that acts as an always-on brand guardian — upload a design, get a score, and even a redesign suggestion
AI Brand Evaluator
An AI-powered brand compliance tool that scores your designs against brand guidelines — paste your standards, upload your work, and get an instant gut check
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